Cutting Carbon Can Be a Company’s Best Investment

(Bloomberg) Climate change activists and advocates for greener buildings and commerce haven’t had much luck pushing carbon-capping measures on Capitol Hill, so they are turning to the private sector.  And the script is no longer “save the world”; it’s “save your income statement.”

The World Wildlife Fund (WWF) issued a report highlighting massive savings to be wrung out of carbon-reduction measures, from self-dimming lights to factories plastered with solar panels. In it, WWF President Carter Roberts said the target audience for the report is chief financial officers, “The profound frustration we feel is that government is not taking the kind of decisions necessary to address one of the greatest risks of our time, and so all eyes turn to the private sector.”  Corporate projects to reduce carbon provide a higher return on investment than total capital spending for roughly 80 percent of large U.S. companies, according to WWF and McKinsey, a co-author on the report.

To read this article in its entirety, visit

To view the WWF report, visit